Digital marketing

Digital marketing 

 Digital marketing has evolved in 21st century, with the introduction of emails and internet. It is the process of promoting a product and/or services online. 

 Digital marketing has changed the concept and phenomenon of marketing. 

The traditional marketing has no inbound interactive nature like that of the modern digital marketing. 

 What is Digital marketing? 

 The term digital marketing is sometimes refers to as “web marketing”, “online marketing” and so on. It is the act of marketing products and services using digital technology. 

 Digital marketing not only means online marketing, but all the act of marketing products and services using phones offline, using computers etc. But it usually refers to internet marketing. 

 The introduction of social media like Facebook, Instagram, WhatsApp, tweeter and so on, has greatly changed the system and its penetration in the globe.

 Traditional and Digital marketing.

Traditional marketing is the way of which the normal marketing nature and system be.
 

• It usually interact or communicate with different audience at a time.

 • It does give a chance on a real-time response by the consumers.

 • It provide products and/or services based on estimate on what the consumers get satisfied. 

 The internet marketing ways brought some changes and expansion:

 • It communicate with specific audience on different time.

 • It interact and get feedback from different consumers at a time

   •The marketing system allows marketers to provide most efficient products and /or services to the consumers. They promote their products based on the users experience.

 Types of digital marketing. 

 a) Pull digital marketing: This type of digital marketing use some technical approaches to encourage users to use a particular content of the marketing business. Examples are websites and social media contents which users usually search for. 

b) Push digital marketing: In this type of digital marketing, the consumers get the products directly to their points. Examples are SMS, emails and messengers. 

 Importance of Digital marketing.

 1. Digital marketers interact with both local and international clients.

 2. It is cost-efficient compared to traditional marketing in terms of placing ads.

 3. You can have a real-time conversation with your clients. 

4. The consumers prefer how and what products to be offered.